Modern Marketing For Artists Building TRUE Fans
hEAR WHAT SOME OF OUR ARTIST CLIENTS HAVE TO SAY
TESTIMONIALS
What Others Are Saying
"The whole ethos of connection and community-building has been really helpful for meand has led to lots of other opportunities I wouldn't have expected.I now feel like my brand is clearer (finally!) and I can actually see a path to building the engaged audience I've been looking for. Thank you!"
- Emily Jones
"The program helped me pin point my audience as well as spot my own bad habits and behaviours that were standing in the way of me connecting with that audience. I feel like I now have a community driven strategy, and one that will stand the test of time, technologies and trends."
- Cassine B
"It’s allowed me to push through boundaries I put on myself and it’s given me the tools I needed to really give my music the best chance going forwards. Before the course I was lost, frustrated and unsure of the direction I was taking. I am now equipped with not only tools and structure but a better and clearer mindset on what it is I need to do. The absolute best investment I have made for myself so far in my career."
- Betts
"I gained a sharper skill set with the likes of communication with my fanbase, investors and elevating the business side of my music project. By the end of the course I had a lot of clarity in how to activate my audience and communicate my narrative as an artist."
- Emma Miller
"As a self-professed social media phobe when it comes to self-promotion, Secret Sessions changed my outlook altogether for digital marketing. Before the course I didn’t have a game plan for connecting with a fan base, but the course helped me understand exactly what's needed to connect with people"
- Purdy
"I'm someone who really appreciates having structure and accountability andturns out this was exactly what I needed to get things really going. My first goal was reallyto start to grow my Instagram and in 3 months I went from 1,650 followers to over 6,000! 5 months after the course began, I now have a thriving Instagram community of almost 10,000 followers and around 3,000 organic weekly streams of my music from people who are genuine engaged fans."
- Omotayo
Does This Sound Familiar?
You pour your heart and soul into your music, but it feels like you're constantly fighting to be heard in a crowded industry. You’ve tried social media hustles, spent hours chasing algorithms, and followed every tip about growing streams—yet, despite all that effort, the real fan connection just isn’t there. Instead of building the community you crave, you're left feeling stuck and unsure of how to make a meaningful impact with your music.
Maybe you’ve gained a few followers here and there, but turning them into engaged supporters? That’s a different story. You want more than just likes or streams; you want a fanbase that actually values your work, shares your music, and supports your career financially. But with every passing day, the pressure to conform to industry trends or sell out feels stronger, and you're left wondering how to stay true to your artistry while still making a living.
If you’ve been feeling overwhelmed by the constant grind, burnt out from trying to keep up with trends, or frustrated by inconsistent income, you’re not alone. The traditional music industry model isn't designed for indie artists like you to thrive. It’s time to break free from that cycle and focus on building a loyal community of TRUE fans—people who genuinely support your music and help you grow sustainably.
Don't worry, Secret Sessions Can Help
Are You A Talented Music Creator?
Are you a talented Music Creator tired of chasing streams, likes, and followers that don’t translate into real support? The traditional music industry model is broken—it prioritizes fleeting numbers over genuine connection, leaving artists stuck in a cycle of burnout and inauthenticity. But there’s a better way. Secret Sessions gives you the tools to build deep, lasting relationships with fans who truly value your music, helping you create a sustainable income and career that aligns with your passion. This is not about going viral—it’s about building a community of TRUE fans who support you every step of the way.
About Us
At Secret Sessions, we believe that the future of music lies in authentic connections between artists and their fans. Our mission is to empower musicians to break free from the outdated industry model that prioritizes quick wins and vanity metrics. Instead, we offer a proven system that helps artists nurture deep, meaningful relationships with their audience, turning casual listeners into dedicated supporters.
Founded by industry experts with over a decade of experience, Secret Sessions is not just another coaching platform—it’s an ecosystem designed to provide musicians with the tools, resources, and guidance they need to build sustainable, long-term careers. From indie artists to established musicians looking for a deeper connection with their fanbase, we provide personalized coaching and actionable strategies that align with each artist’s unique voice and goals.
We understand the challenges artists face in today’s music landscape, from chasing algorithms to dealing with unpredictable income. That’s why we’ve created The Connection Method, a step-by-step system that enables artists to focus on what matters most—making great music and building a true, loyal fanbase.
At Secret Sessions, it’s not about going viral; it’s about creating lasting impact. We’re here to support the next generation of artists who are ready to take control of their music careers, stay true to their artistry, and create a life of freedom and creative fulfillment.
MEET THE FOUNDER
👋 I'm Harriet!
I founded Secret Sessions to help music artists build real, lasting connections with their audience—way beyond just streams and social media likes. What started as a YouTube platform with over 10 million views and live shows featuring artists like Ben Howard, Bastille, Mahalia, and Arlo Parks, has evolved into something much bigger.
In 2020, I pivoted, taking everything I’d learned and started helping artists and creators build TRUE fans and sustainable income around their talent. Over the last few years, I’ve worked with hundreds of music artists, helping them go from relying on algorithms to thriving with loyal fanbases.
Together, we’ll focus on building your brand, growing an engaged audience, and crafting a business model that turns fans into customers.
We help passionate, purpose-driven artists turn casual listeners into loyal, TRUE fans—building authentic connections that fuel sustainable growth and create communities that keep coming back for more.
STILL NOT SURE?
Frequently Asked Questions
We understand trusting people online can be scary! Here's a few questions we have been asked:
I want this, what exactly am I getting?
This is a 12-week coaching program designed to help you build a sustainable music career by attracting and nurturing your TRUE Fans. Through the program, you’ll craft a unique brand identity, implement an audience growth strategy, and create a sustainable income model. By the end of 12 weeks, you’ll have the tools, strategies, and support needed to grow your fanbase, deepen relationships with your audience, and generate consistent income—all while staying true to your artistic vision..
Who is Secret Sessions for?
Secret Sessions is for independent music creators who are ready to take their careers to the next level. If you’re tired of relying on algorithms and meaningless vanity metrics, this program is for you. It’s perfect for artists who want to build genuine connections with their fans, create a lasting impact, and generate sustainable income from their music. Whether you're just starting or already have a following, if you're serious about building a career on your terms, this program is for you.
What will I learn with Secret Sessions?
You will learn strategies for engaging your audience, building a loyal fanbase, and converting that fanbase into a sustainable source of income. This covers topics such as branding, fan interaction, social media strategies, and more.
How long do I have access to the course?
The core program lasts 12 weeks, but the insights, strategies, and resources you’ll gain will set you up for long-term success. After the program, you’ll have the option to join the Alumni Program, where you can continue to receive ongoing training, accountability, and community support..
Can I watch the videos at my own pace?
Yes and no. While the program has a structured timeline to help you achieve results in 12 weeks, it’s designed to be flexible around your schedule. The weekly group calls and resources will help keep you on track, but you’ll have the freedom to apply what you learn at a pace that works for you.
How is this course different from other music marketing courses?
Unlike traditional music marketing courses that often focus on vanity metrics and generic strategies, Secret Sessions is a hands-on coaching experience. It’s tailored specifically for independent artists and focuses on building deep, authentic connections with your audience. This isn’t about chasing streams or likes—it’s about creating a career rooted in loyal fans who actively support you. You’ll also work directly with experienced coaches who provide personalized guidance and actionable strategies, ensuring you see real, measurable results.